ABOUT US — RĒL SNACKS™

Real food. Made simple.

Why We Started Rēl Snacks

Like a lot of people, we wanted snacks we didn’t have to feel guilty about eating. Something high in protein. Something crunchy and satisfying. Something that didn’t come with a long list of ingredients we couldn’t pronounce.

But every “healthy snack” we found was ultra-processed, loaded with seed oils, or pretending to be good for you when it really wasn’t. Protein bars that were basically candy bars. Chips made of powders. Labels created to mislead, not help.

We were tired of it.
And we knew we weren’t alone.

So we set out to build a snack that matched the way we actually wanted to live — simple, whole-food ingredients that make you feel good, not just promise to be.

That’s how Rēl Snacks was born.

Our Story — Ten Years of Learning the Hard Way

For the past decade, fitness and nutrition have been a huge part of our lives.
CrossFit. MyFitnessPal. Tracking macros down to the gram. Making slow-cooker “macro meals,” weighing out Sour Patch Kids into precise servings, everything.

Back then, our goal was performance: look good, lift heavy, do well in workouts.

But over time, everything shifted.
We cared less about chasing perfection and more about feeling good every single day.

That meant focusing on real foods:
grass-fed meats, organic potatoes, cold plunges, electrolytes, pilates, mindfulness, seed-oil-free snacks — the things that actually support long-term wellness.

We realized something important:
Most people want to feel better, but they don’t want complicated diets. They just want simpler, better choices.

And that’s exactly what we wanted to help them find.

The Discovery That Changed Everything

One day, we came across roasted edamame — and everything clicked.

Crunchy like corn nuts. Satisfying like nuts.
High protein. Low carb. A complete plant-based protein.
Simple, real ingredients.

It didn’t feel like a “healthy alternative.”
It felt like a genuinely amazing snack that happens to be healthy.

We started giving samples to friends, parents, neighbors, coworkers, kids — everyone we could.

The reaction was always the same:
“Wait… this is actually incredible.”

That’s when we knew we weren’t the only ones who needed this.

We Built the Snack We Always Wished Existed

As a small, self-funded business, nothing about building this brand has been easy.

We tested dozens of suppliers.
Rejected flavor after flavor.
Navigated delays, tariffs, and ingredient challenges.
Upgraded to avocado oil to eliminate seed oils and improve the texture.

Every decision was made for one reason:
to make the highest-quality roasted edamame snack on the market.

Not the cheapest.
The best.

Our ingredients are simple:
Roasted edamame.
A touch of avocado oil.
Seasonings.
That’s it.

Clean, crunchy, high-protein, low-carb, and insanely delicious.

Who Rēl Snacks Is For

Rēl Snacks is for the everyday person who wants to feel better — not just “look” healthy.

If you’re…
✓ A mom trying to buy better snacks for your family
✓ Someone trying to cut back on sugar
✓ A fitness-minded person who cares about protein
✓ A wellness lover who avoids seed oils
✓ Or simply someone who wants a better option in the pantry

…you’re exactly who we made this for.

Rēl Snacks isn’t about extreme dieting.
It isn’t about perfection.
It’s about making one simple, better choice every day.

Our Mission

To make real food easy.
To make healthy habits simple.
To make snacks you don’t have to think twice about.

We believe feeling good should fit into real life — work, kids, workouts, long days, busy schedules.
Rēl Snacks is built to make that possible.

This is the snack we always wished existed.
And now, we get to share it with you.

Welcome to Rēl.
We’re glad you’re here.